With vivid examples discuss and illustrate two types of PR departments?

Definition;

-PR is the deliberate planned and sustainable effort established to maintain mutual beneficial relationship within an organization and the public in two ways communication,

-Is the practices of creating and maintaining a favorable image of the organization, Institution towards the public.

KEY WORDS OF DIFINATION OF PR

1. deliberate planned
2. sustainability
3. communications in two ways
4. beneficial (mutual)

Internal duties of PRO

1.      to formulate acceptable mission statement

2.      to maintain and improve good relationship between employee and org.

3.      to prepare news release

4.      to prepare publication

5.      to prepare news later

6.      to prepare plan for management crisis

External Duties of PRO

1. to prepare press conference
2. to maintain good relationship between org. And the public
3. spokes man of the org
4. to prepare special events

PRO

1. sell the organization
2. create good relationship with stake holders
3. chief advocate for the org
4. mouth piece for managemen

With vivid examples discuss and illustrate two types of PR departments?

According to the World Book Encyclopedia defines public relations, or PR, as an activity aimed at increasing communication and understanding between an organization or individual and one or more groups called publics.  The ultimate goal of any public relations effort is for a corporation, institution, organization or individual to win favor with the general public. In order to do this, the public's interests and concerns must be addressed. Good communication is the foundation of any successful public relations campaign. Persuasion and information distribution have been around, in one form or another, since the beginning of time.  However, public relations as an industry or practice have only been around since the early 1900s.

The following are the types of Public Relations

Business-Increasing PR. Corporations and small businesses alike use public relations to grow their businesses.  Major corporations either have a department of in-house public relations experts or hire outside consultants to deal with the media and act as the company's spokesperson.  The small business owner usually tries tackling it alone or hires a small agency.  The object is to generate as much positive press for the company or organization as possible.  Many companies do things like making contributions to charities, scholarship funds and other non-profit organizations to win positive feelings from the public at large.  For example Tanzania Breweries Ltd (TBL), National Microfinance Bank (NMB) are doing the same helping different people within the society and facilitating good environment for primary schools in Tanzania.

Fundraising PR. Many not-for-profit organizations use the media to raise monies for their efforts. Newsworthy developments such as signing glamorous celebrity spokespersons or receiving major corporate sponsorship generate attention in the media.  In events like these, everyone benefits the companies or celebrities gain the respect of the public, their participation helps to raise more money or give the cause a higher profile, and the charity itself has raised the funds necessary to operate. For example Tumaini Iringa is a Non Profit Organization and it had a fundraising last year for building science laboratory as well as girls dormitory, not only Tumaini but also NSSF every year is having fundraising for different issues in the society.

Enhancing Public Image. Politicians, corporate heads, and celebrities are just a few of the people that use public relations to earn the respect of the masses. Such individuals become involved in philanthropic and other endeavors in an effort to enrich the community.  A good example was the makeover of Geri Halliwell, orchestrated by PR guru Matthew Freud.  The former Spice Girl transformed herself from a questionable talent and one-time topless dancer into a UN goodwill ambassador and advocate in the fight against breast cancer. Corporations also use this tactic to promote themselves in the public eye, often donating money to such community enhancing efforts as building a library or improving a public park.

Public Information. Public awareness is essential in any public relations campaign.  It is important to keep the public informed about services you are offering the community.  Even though you are in business to make money, you are supplying a demand or you wouldn't still be in business.  You may be offering clean, affordable used cars to the public, or possibly clothing for the discriminating man. Whatever it may be, you need to communicate one factor about your business: what you are contributing to the community.  This will be the undertone to all your public relations and advertising efforts. For example Corporate Rural Development Bank (CRDB) it offered a school bus for all students living in Dar es Salaam region.

References:

http://public-relations.bestmanagementarticles.com/a-35212-the-various-types-of-public-relations.aspx

http://www.how-to.com/Operations/public-relations.htm